BACHELOR OF COMMERCE
(MARKETING MANAGEMENT) (Code 485)

Course Duration: 3 Years



Eligibility: A pass in Higher Secondary Examination/ Three year Diploma or an equivalent examination


Introduction

Bachelors in Commerce (B.Com) from Annamalai University is a three-year graduation program. Degree is awarded by Annamalai University. The program is recognized by the UGC and AICTE, and approved by the Ministry of HRD Government of India.

First Year

  • Business English
  • Elements Of Insurance
  • Prose and Usage
  • Management Principals
  • Financial Accounting

Second Year

  • English Composition And Business Correspondence
  • Business Organization And Office Management
  • Business Statistics
  • Advanced Financial Accounting

Third Year

  • International Marketing
  • Personal Selling And Salesmanship
  • Industrial And Service Marketing
  • Distribution Management
  • Advertising And Sales Promotion
  • Basics Of Marketing Research

OBJECTIVE

  • To build understanding of types of accounting, auditing, laws, and statistics.
  • To introduce concepts of modern banking, international marketing, commercial law, foreign trade, and logistics.
  • To build basic awareness about rules of management and organization.
  • To develop English language and written communication.

POTENTIAL CAREER

  • As a B Com graduate, you can find ample career opportunities in business organizations, retail stores, auditing and accounting professionals, individual entrepreneurs, governments etc.for performing their business and accounting functions.
  • For a B.Com graduate, further career options are CA (Chartered Accountancy), ICWA (Cost Accountancy), MCA (Computer Applications), Civil Services, NDA (National Defense Academy), Banks, Railways, Government jobs, so on and so forth.