MASTER OF BUSINESS ADMINISTRATION
MARKETING MANAGEMENT (Code 348)

Course Duration: 2 Years



Eligibility: Any Degree or an equivalent examination


Introduction

The Master of Business Administration degree programmes of the Directorate of Distance Education of the Annamalai University is to equip practicing Executives and Managers, working in Private /Public Sector Undertakings / Banks / Educational Institutions, etc with skills in Business Management and to enable them to enrich their decision making andplanning capabilities.

First Year

  • Principles Of Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Human Resource Management
  • Statistics for Managers
  • Managerial Communication
  • Advertising And Sales Promotion

Second Year

  • Product And Services Marketing
  • Marketing Research
  • Consumer Behaviour
  • Global Marketing
  • Sales And Distribution Management
  • Strategic Management
  • Project Work and Viva-Voce
  • OR
  • E – Commerce
  • Business Research Methods